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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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New Balance Discussion - Group Case 2 - Group 1

New Balance Discussion - Group Case 2 - Group 1

Q Discussion Topic 1: Define supply chain management in your own words based on the definition provided in the video case. Discussion Topic 2 Describe the relationship between marketing and a well- managed supply chain based on the information provided in the video case Discussion Topic 3 Describe the role of supply chain management for New Balance and the challenges the company faces in its US operations according to the video case.

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The video has helped in understanding that supply chain management is a process through which an organization can build and maintain a strong network of suppliers and distributors. The entire process of supply chain starts with getting hold of reliable suppliers, negotiates with them, procures quality components from suppliers and then distributes the final products through distributors.